This specialized, peer-reviewed journal affords academics and professionals to exchange the latest developments and advances in knowledge and innovative practice of digital marketing. The journal aims to promote the exchange of ideas about digital marketing practices across different platforms and stimulate research to develop international perspectives in digital marketing by expanding the geographical spread of contributors. We aim to publish high-quality and original research that presents results, methodologies, theories, concepts, models, applications or case studies on any aspect of digital marketing. Manuscripts should have the potential to impact practice in digital marketing, focusing on theoretical and empirical studies with practical applications in a multi-disciplinary context.